“A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.”

Your logo is the face of your company, organization, or initiative. It should stand out and make a lasting impression, helping you build a strong, memorable connection with your audience.

But your logo isn’t just a literal representation of what you do. It’s about capturing the heart of who you are. Instead of focusing on the details of how you operate, a great logo should convey the essence of your brand. Think of it this way: we want people to feel what it's like to drive the car, not show them how to build it.