Research showed that younger people did not realize the opportunities that exist in Iowa. A new brand needed to inspire them to reconsider.

The state flag prominently features an eagle, and in our logo, Iowa’s stunning natural environment creates the shape of an eagle. The sun in Iowa glows over this landscape eagle. Combining these elements helps us connect with our target audience. The arcs in the design guide the viewer smoothly forward, while a gentle sunrise in the background adds a warm, optimistic touch.