DirecTV is known for its entertainment, but we wanted to show shareholders the solid environmental, social, and governance principles that really guide the company.
To keep in line with DirecTV’s branding—which featured a black background with lighter arcs and reversed-out text and images—we adapted this design to use a light background. We aimed to stay true to the brand while clearly communicating our message. The revision worked well and can now be used for all DirecTV communications where it’s appropriate.
