It took the Blues 52 years to win a Stanley Cup. During that time, the fans never wavered. During that time the team was scrappy, fought hard, and never gave up. This is why the people who watched them every night loved them.

As perennial underdogs, the Blues had an “us against the world” mentality. This year we invited fans to Join the Blue Revolution. The team revolted against what others said about them and their chances, and the fans stood with their team. Type and graphics for this brand were inspired by patriotic propaganda materials familiar throughout the 20th century to deliver this message in a compelling way.