FleishmanHillard was evolving from a traditional PR firm into a complete communications company.

To mark this transition and shake off a conservative image, the new brand is bold, sophisticated, and memorable. The mark at left shows the rungs of a ladder in increasing color intensity symbolizing the company’s commitment to reaching new heights and aspiring to achieve success in all areas. Also within the mark is a subtle "F" and "H" giving a nod to the founders. We’ve used fundamental shapes like squares, circles, and triangles to support the tagline “The Power of True.” The color palette is bright and optimistic, paired with a modern yet slightly traditional typeface for contrast. Authentic imagery and a conversational tone help ground the brand. Together, these elements guide the audience's eye from left to right and upwards, reflecting the company’s ambitions for its clients.